Women’s Services and Resources on the Brigham Young University (BYU) campus is running a campaign — called “Recapturing Beauty” — this semester to help women “shift our attitudes about beauty away from those promoted in popular culture.”

The campaign started with a kickoff gathering where Stephanie Nielsen (also known as NieNie) spoke. They expected 1,000 attendees; 3,000 people attended!

To hear clips of Stephanie’s talk and to find out more about the Recapturing Beauty campaign, see the following video.