~by Michelle

Mormon.org ad campaign hits the Big Apple

Image © Intellectual Reserve

Last week, the South Park creators’ Book of Mormon musical and the Tony awards got a lot of buzz in the media. This week, news in New York City (at least news related to Mormons) is more about the recently launched “I’m a Mormon” campaign. Times Square billboards, taxi cab tops, and subway ads are giving people a chance to learn a little more about Mormonism.

Of all the “Mormon Moment” media attention I’ve seen as of late, I think this Boston Globe article, Mormons’ Image Campaign, was one of the most well-written pieces. I appreciated Lisa Wangsness‘s objective and respectful approach, and I think she did a nice job capturing some of the purposes of the Mormon.org campaign.

I am sure that I am not alone in saying that we as Latter-day Saints don’t expect all people to want to join our faith (or even expect them all to like our faith) as they learn about it, but we do hope that people can be more informed about our faith before forming opinions about it. And we hope that they’ll give us as members of The Church of Jesus Christ of Latter-day Saints the opportunity to be the primary source for that information.

As one Latter-day Saint friend recently said, “I hope that those who know me will talk to me about my beliefs before they believe all the things they read about them.”

If you don’t know a member of The Church of Jesus Christ of Latter-day Saints personally, please know that you are welcome to ask us a question by leaving a comment anywhere on the site, or by sending us an email at mormonwoman a’ gmail d’ com. As we say on our Ask a Question page: “Our responses will, of course, not be official LDS Church answers, but we figure that sometimes it can be helpful to hear from a run-of-the-mill Mormon.” You can browse previously-asked questions here.

And, of course, you can always take a virtual stroll through Mormon.org to learn more about Mormon life and beliefs and to see both official responses to and Church members’ thoughts about several frequently asked questions.

p.s. Speaking of awards, the Church received an award for Mormon.org as one of the Interactive Media Awards (IMA) “Top Ten Websites of the Year.”